Title: Shell Advance – Outride Anything

Duration: 1.00 minute

Description:       

Shell Advance supports both motorcyclists & mechanics to keep riding and thriving despite the uncertainties that they face on the road and life. By providing Complete Protection to bike’s engine & Mechanics’ business, Shell Advance strengthens their courage to outride any challenges.

Shell Advance. Outride Anything.

Shell Advance – brand film transcript

[Background music plays]

Thoughtful, peaceful and positive music plays

[Animated sequence]

The film starts in the morning, as lights slowly comes in between the trees, we see the sight of the

Road is slight blocked by some of the vegetation

[Male Vo]

There it is, life.

[Animated sequence]

We show a diversity of roads that represents life in it’s many forms as motorcycle challenges. Narrow street with lots of people moving unexpectedly. Drive through curved roads.

[Male Vo]

It comes in many forms, many shapes.

[Animated sequence]

From gravel to steel bridge to busy straight urban street, with traffic lights, cars, pedestrians. Many roads that come together.

[Male Vo]

Some believe life is straightforward, complicated.

[Animated sequence]

Busy market alley that require an inventive way of riding to get through the mass. Road with a little puddle overflown on a part of it.

[Male Vo]

Sometimes, impossible.

[Animated sequence]

Sudden deceptive turns, a road underneath another highway that has

potholes everywhere. Slippery roads after rain, A sudden turn to avoid unexpected road participants:

in this case a herd of sheep on the side of the road.

[Male Vo]

Even when it somehow finds a way to give us bumpy rides, slippery patches and surprising twists.

[Animated sequence]

Introducing riders that have the inner courage. They are the ones who take life as is. Rider who dares to face the road upwards

[Male Vo]

There are those who wouldn’t have it any other way.

[Animated sequence]

Rider who dares to have fun on the gravel/mud roads in his passion for riding. Rider who dares to face everyday traffic on challenging road conditions: bridge

[Male Vo]

Because they love to. Because they have to.

[Animated sequence]

Rider who dares to challenge dead-ends. Rider who finds new left at a pothole. Takes a left in a busy road, and a DUCATI takes a right on a racetrack. A rider jumps over a small bridge.

[Male Vo]

Because every dead-end is the perfect excuse to take a new left. A new right. Maybe even up.

[Text displays]

HSSE Disclaimer: Professional rider on a closed course. Do not attempt.

[Animated sequence]

Riders’ moments where we show their attitudes toward to road: we show the riders now from the front. As we get closer in on them, we cut through all our different riders.

[Male Vo]

But never, ever a U-turn.

[Background music plays]

The music reaches a high.

[Animated sequence]

We close in on the face of the Hero biker. We see the face in the helmet. As we zoom the camera from a symmetric point of view to the left of the bike.

[Male Vo]

For life to them, is made for one thing only.

[Animated sequence]

Camera approaches the Oil reservoir of this Ducati motorbike, Camera is close to the Engine, zoom inside the engine.

[Male Vo]

Going forward.

[Animated sequence]

Camera shows golden coloured lubricant oil splashing its way through different parts of the engine.

[Male Vo]

With complete protection from Shell Advance

[Text Displays]

Reduces Wear

[Text Displays]

Protects Horsepower

[Text Displays]

Saves Fuel

[Text Displays]

Cleaner Pistons

[Text Displays]

Extreme Temperature Protection

[Text Displays]

Legal Disclaimer: *Complete Protection is defined as keeping pistons clean, protection against engine wear and protection at high temperatures; claims based on field trial results and/ or lab based data (controlled environment).

[Animated sequence]

Camera goes out from the exhaust pipe of a Ducati Bike in an incredible boost. Ducati biker is going fast and disappear in the horizon

[Male Vo]

Take on all that lies ahead.

[Animated sequence]

While the rider is riding off in the horizon, the screen slowly fades to black.

[Male Vo]

Now what are you going to do?

[Text displays]

Outride Anything (on-screen copy)

[Text displays]

Shell Advance (on-screen copy)