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Tianjin, 16 August 2012: Shell announced today its plan to build a new, state-of-the-art lubricants blending plant in Tianjin, China. The plant will be ideally located to supply a range of lubricants products to Northern China, supplementing Shell’s six existing plants on the Chinese mainland. The plant will have a capacity of 300 million litres per year initially, with the potential to expand to 500 million litres.

Official groundbreaking took place today at the new site at Nangang, Tianjin. Mark Gainsborough, Executive Vice President Shell Global Commercial, said: “We are delighted to confirm this significant new investment in our supply chain in China, which is the fastest growing lubricants market globally. Supply chain is the foundation for the consistent delivery of our high quality lubricants products such as Shell Helix, Shell Advance, Shell Rimula, Shell Tellus and Shell Omala. We are well positioned to meet the future needs of lubricants customers in Asia, to sustain our leading market position, and to realise our growth plans.”

Shell became the leading international energy company in China’s lubricants market in 2006 when it acquired Tongyi that produces and markets China’s leading independent lubricant brand Monarch. Shell has built blending plants in Tianjin, Zhapu (Zhejiang) and Zhuhai (Guangdong). With a strong heritage of innovation and customer collaboration, it has also established a specialist lubricants technology service centre at the Zhuhai site, and recently announced a technology centre in Shanghai to be opened in 2013.

As well as this leadership in supply chain and product technology, Shell has strong lubricants brands and is number one in brand preference with motorists in Asia (Source: independent research). Shell is the largest international lubricants supplier in Asia by sales volumes (Source: Kline & Company). Gainsborough further stated: “Success in the lubricants business is about being close to the customer and offering the right products and services in the right places. Shell’s new investments in the supply chain, innovation and brand are what this is all about.”

Enquiries:

Shell International Media Relations +44 (0) 20 7934 5550

A selection of supporting images (photos and video) is available on request. The latest advertising campaign (Shell Helix) can be reviewed at:

Notes to editors

  • The Asia Pacific region is driving global growth in lubricants demand. By 2020 it is estimated the region will represent more than 50% of all demand.
  • Almost 50% of that growth is expected come from China. That means that by 2015, when the new Shell Tianjin blending plant starts up, China is expected to overtake the US as the largest market for lubricants.
  • Lubricants growth in China is expected to come from all market segments. Consumer demand will be driven by the number of Chinese vehicles, which is expected to triple in the next 10 years to just over half a billion. Industry demand will be lead by the infrastructure related sectors (mining, construction, steel). A fifth of all construction projects globally are soon expected to be in China.
  • This new lubricants plant brings Shell’s total in China’s mainland to seven, supplying a range of consumer, transport, industrial and marine lubricants. Shell also has blending plants in Hong Kong and Taiwan. Shell also established one of its three global storage hubs for Pearl Gas-To-Liquid Base Oils in Hong Kong, strategically chosen to serve the adjacent blending plants.
  • In Asia, Shell also has lubricants blending plants in Singapore, Thailand, Malaysia, the Philippines, Vietnam, South Korea, Pakistan and India.
  • In addition, three of Shell’s eight global base oil manufacturing plants are in Asia: Pulau Bukom in Singapore; Kaosiung in Taiwan and Yokkaichi in Japan. In early 2012, Shell signed a conditional Joint Venture agreement with Hyundai Oil Bank to develop, construct and operate a base oil manufacturing plant at the Daesan Refinery in South Korea.
  • This new Tianjin blending plant will use state- of–the-art production techniques. It will apply ‘lean’ production concepts to produce a wide range of quality lubricants. A ‘push production’ model will be applied to ensure that product is delivered to distribution warehouses and on to Shell’s customers quickly and efficiently. Automated packaging equipment will accurately fill the full range of products into various pack sizes to suit customer preferences. The plant will be designed to meet high environmental standards including measures to reduce waste and carefully control waste disposal to ensure no harm to the environment.
  • The new plant will adopt similar technology and levels of automation at the existing and recently expanded plant, also located in Tianjin. The two plants will complement each other, providing a full range of lubricants serving Shell customers in North China.

About Shell Lubricants

The term “Shell Lubricants” collectively refers to Shell Group companies engaged in the lubricants business. Shell sells a wide variety of lubricants to meet customer needs across a range of applications. These include consumer motoring, heavy-duty transport, mining, power generation and general engineering. Shell’s portfolio of lubricant brands includes Pennzoil, Quaker State, Shell Helix, Shell Rotella, Shell Tellus and Shell Rimula. We are active across the full lubricant supply chain. We manufacture base oils in eight plants, blend base oils with additives to make lubricants in over 50 plants, distribute, market and sell lubricants in over 100 countries.

We also provide technical and business support to customers. We offer lubricant-related services in addition to our product range. These include: Shell LubeMatch - the market leading product on-line recommendation tool, Shell LubeAdvisor - helps customers to select the right lubricant through highly trained Shell technical staff as well as online tools, and Shell LubeAnalyst - an early warning system that enables customers to monitor the condition of their equipment and lubricant, helping to save money on maintenance and avoid potential lost business through equipment failure.

Shell’s world-class technology works to deliver value to our customers. Innovation, product application and technical collaboration are at the heart of Shell lubricants. We have leading lubricants research centres in Germany, Japan (in a joint venture with Showa Shell), the UK and the USA. We invest significantly in technology and work closely with our customers to develop innovative lubricants. We have a patent portfolio with 150 + patent series for lubricants, base oils and greases; more than 200 scientists and lubricants engineers dedicated to lubricants research and development.

Customer benefits include lower maintenance costs, longer equipment life and reduced energy consumption. One of the ways we push the boundaries of lubricant technology is by working closely with top motor racing teams such as Scuderia Ferrari. These technical partnerships enable us to expand our knowledge of lubrication science and transfer cutting-edge technology from the racetrack to our commercial products.

Cautionary note

The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this release “Shell”, “Shell group” and “Royal Dutch Shell” are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words “we”, “us” and “our” are also used to refer to subsidiaries in general or to those who work for them. These expressions are also used where no useful purpose is served by identifying the particular company or companies. ‘‘Subsidiaries’’, “Shell subsidiaries” and “Shell companies” as used in this release refer to companies in which Royal Dutch Shell either directly or indirectly has control, by having either a majority of the voting rights or the right to exercise a controlling influence. The companies in which Shell has significant influence but not control are referred to as “associated companies” or “associates” and companies in which Shell has joint control are referred to as “jointly controlled entities”. In this release, associates and jointly controlled entities are also referred to as “equity-accounted investments”. The term “Shell interest” is used for convenience to indicate the direct and/or indirect (for example, through our 23% shareholding in Woodside Petroleum Ltd.) ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.

This release contains forward-looking statements concerning the financial condition, results of operations and businesses of Royal Dutch Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management’s current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Royal Dutch Shell to market risks and statements expressing management’s expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as ‘‘anticipate’’, ‘‘believe’’, ‘‘could’’, ‘‘estimate’’, ‘‘expect’’, ‘‘intend’’, ‘‘may’’, ‘‘plan’’, ‘‘objectives’’, ‘‘outlook’’, ‘‘probably’’, ‘‘project’’, ‘‘will’’, ‘‘seek’’, ‘‘target’’, ‘‘risks’’, ‘‘goals’’, ‘‘should’’ and similar terms and phrases. There are a number of factors that could affect the future operations of Royal Dutch Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this release, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for Shell’s products; (c) currency fluctuations; (d) drilling and production results; (e) reserves estimates; (f) loss of market share and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, fiscal and regulatory developments including potential litigation and regulatory measures as a result of climate changes; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; and (m) changes in trading conditions. All forward-looking statements contained in this release are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional factors that may affect future results are contained in Royal Dutch Shell’s 20-F for the year ended 31 December, 2011 (available at

and - opens in new window). These factors also should be considered by the reader. Each forward-looking statement speaks only as of the date of this release, 16 August, 2012. Neither Royal Dutch Shell nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this release. There can be no assurance that dividend payments will match or exceed those set out in this release in the future, or that they will be made at all.

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